WE DO THINGS DIFFERENTLY.
We believe that business should be a force for good. B Corps™ are businesses that meet the highest verified standards of social and environmental performance, transparency, and accountability. We set out to create a beauty company with a HIGHR purpose. We focus on toxin reduction for our customers, as well as climate mitigation for our planet.
Below you can explore how we do everything we can to be as sustainable as possible across all areas of the business, and our plans for the future.
HIGHR Lipstick is the world's first carbon neutral lipstick. By purchasing one, you are saving 5.8 lbs of carbon dioxide vs. any other lipstick on the market.
We've focused on reducing our CO2 by utilizing clean energy for formulation + offsetting the balance of our operational carbon. We have successfully negated a total of 55.1 metric tons of greenhouse gas emissions, the equivalent of taking 12 cars off the road for a whole year - and we're just getting started.
To calculate our total operational carbon offset, we track our product and employee's daily travel, freight, facilities, shipments, accommodations, tube manufacturing facility, and warehouse with Native Energy to offset any and all carbon in our supply chain.NATIVE ENERGY
We formulate our lip products with pure, bioavailable plant ingredients sourced locally to our Californian lab.
We do not use any ingredient that has been shown through research to be an environmental toxin, to bioaccumulate, or to harm biodiversity.
This includes banning all forms of the ever-present liquid microplastics / plasticisers, such as Polyethylene and any form of PEG - found in the majority of lip products on the market. We also self-regulate by banning any form of silicone. We innovate with plant-derived alternatives in their place.HIGHR INGREDIENTS
The beauty industry produces 120 billion units of plastic every year. We're tackling this issue by choosing metal over plastic everywhere we can, using 100% upcycled and biodegradable boxing materials for all single use packaging in our supply chain, as well as donating £1 for every waitlist submission we receive to ocean plastic clean up efforts. Follow HIGHR on Instagram to find out about the next waitlists for upcoming product releases.HIGHR INSTAGRAM
We used 100% clean solar energy to formulate HIGHR Lipstick. This significantly reduces the carbon emissions in our supply chain. We then offset our remaining operational carbon to support the use and expansion of Gold Standard renewable energy projects globally.
Switching to a clean energy provider can dramatically lower your overall carbon footprint. We followed the WWF recommendations and used The Big Clean Switch to find a clean tariff for our London office and warehouse.BIG CLEAN SWITCH
As we grow as a business, we'll expand the circular nature of our products even further.
We're currently investing in eco-innovation for all upcoming HIGHR products that will significantly lower the impact of your makeup bag.
We'll make the hard decisions so you can make an easy one. We're all in this together. ✌️