After I had children while working in beauty, I started rethinking everything.  Like a lot of women, I was constantly screening products for safety during pregnancy and breastfeeding. I was shopping more consciously across the board and was looking for makeup that didn't exist. I wanted super clean, luxury products that didn't compromise on purity or efficacy.

I’ve always been a lipstick girl.  From my first red lip as a young competitive figure skater to trying endlessly to find that one shade of life changing nude, I've always loved a good, creamy, delicious lipstick.  When I was concepting HIGHR, I couldn’t help but notice the big problem in the industry that my beloved lip products were causing.  Lip products are highly overproduced, and are the most invasive products in the entire industry (the only ones you wear on your mouth!).  I made it my mission to create good, clean lipstick that people would love and that would not cause any harm.  And from there, HIGHR was born!

Listening to women's comments about ingredients in beauty products while working in social media for the big beauty brands deeply affected me and started my own research into clean beauty. 

For decades, the beauty industry has been opaquely formulating products, with many compromised ingredients only allowable at certain percentages in each formula.  At HIGHR, we believe that the lip category is too invasive to not be clean.  That is why we’re starting with lipstick - we believe that your lip products should be the first clean swaps you make.

It was also important for us to not make clean products for the sake of being clean.  We wanted to use pure, organic ingredients blended with clean actives to not just create clean options, but to make them your favourite products because they perform better than traditional versions.

We have big plans and some incredible products coming out.  We believe in fewer, better products, ensuring we use ingredients in their purest form while delivering impactful results.  Follow us on Instagram and sign up for our newsletter because we'll turn to our community to input into product development and give them first notice on releases!