Lipstick should be clean.
Anything on your lips is ingested.
That's why we've started with lipstick - we think it's the single most important beauty product to buy clean.
Clean and high impact lipstick.
We're used to makeup that shows up. The challenge for us was to develop a lipstick from scratch that was both super clean and could give us the colour payoff we were used to.
It feels good here.